Riddhi Patel is a Conversion Optimization Specialist at Upper. With a passion for enhancing user experiences, she leads website experiments and UX research, making sure that every click brings value to our users and clients.

Her dedication to understanding consumer behavior is not just about numbers; it’s about creating meaningful interactions that drive growth. When she is not deep in data and website experiments, you will find her penning down some blog posts or playing with her dog, Copper.