---
title: "FloorCraft Success Story"
url: "https://demo.upperinc.com/success-stories/floorcraft-flooring-company/"
date: "2026-05-02T18:00:30+00:00"
modified: "2026-05-01T09:23:15+00:00"
author:
  name: "Riddhi Patel"
word_count: 1563
reading_time: "8 min read"
summary: "Home
               Customer Stories
               FloorCraft
          
        
    
      
         
            How FloorCraft Increased Measurement Visits by 67% with Smart Routing
 ..."
description: "FloorCraft increased measurement visits per crew by 67% and cut measurement-to-install lead time from 12 to 7 days using Upper Route Planner."
language: "en"
schema_type: "WebPage"
---

# FloorCraft Success Story

_Published: May 2, 2026_  
_Author: Riddhi Patel_  

## How FloorCraft Increased Measurement Visits by 67% with Smart Routing

A 15-crew flooring company in Indianapolis replaced scattered spreadsheets and customer-request-order scheduling with geographically clustered routes, reducing measurement-to-installation lead time from 12 days to 7 and eliminating all-day appointment windows for customers.

  ![FloorCraft logo](https://demo.upperinc.com/wp-content/uploads/2026/05/floorcraft-client-logo.png) In Conversation with Diane Holloway, Scheduling Coordinator, FloorCraft


---

_View the original post at: [https://demo.upperinc.com/success-stories/floorcraft-flooring-company/](https://demo.upperinc.com/success-stories/floorcraft-flooring-company/)_  
_Served as markdown by [Third Audience](https://github.com/third-audience) v3.5.3_  
_Generated: 2026-05-04 04:49:21 UTC_